Analysis of 3 pop promos of my choice

Beyonce - Me, Myself and I

http://www.youtube.com/watch?v=KV10Jl4ivGI

There is no use of interesting mise-en-scene, there are a few different locations but nothing that would stand out.There are also no interesting use of cinematography, only standard camera shots and angles.

The most interesting part of the video is the editing and the visuals. The entire pop promo had been reversed, although the lyrics are spoken the right way.

There is a relationship between the lyrics and the visuals as she is singing about being alone and the video is of her leaving a man and she spends the majority of the video alone.The music and the visuals sit together comfortably.

There are characteristics of the genre within this pop promo, the artist is represented as very classy and she clearly has a lot of money and power. This is a typical part of the genre.

The whole video is narrative, although throughout the video the artist is singing.

The pop promo promotes the artist in a positive way as she is standing up for herself and she is independant enough to be alone and not need a man.

Jagged Edge - Let's Get Married

http://www.youtube.com/watch?v=x1deGOhW6OE

There are no interesting uses of mise-en-scene or cinematography.

The most interesting use of editing is when the narrative rewinds and the audience physically see the pop promo rewinding.

There is a strong visual between the lyrics and the visuals as the song is about getting married and so is the visuals.

There is also a strong connection between the music and the visuals as there are a lot of genre characteristics in this pop promo. The men are covered in strippers and surrounded by money.

There is an equal amount of narrative and performance.This pop promo promoted the band is a positive way as they are showing that people from this genre are ready to settle down and respect women.

The Fray - How to Save a Life

http://www.youtube.com/watch?v=UksIFm8Ru6s

There is no use of interesting use of mise-en-scene as the video is very simple and only has the band in a white room.

The cinematography is also simple to suit the visual aspect of it.

There is no obvious connection between the visual and the lyrics as there is no narrative, only performance. There is also no obvious connection between the music and the visual, only that the music is sung by the people in the visual.

There is no use of intertextuality or characteristics of the genre.

The pop promo promotes the band in a positive light as they are not doing anything that people would disagree with.